Box Office Week: Glass takes #1 with good if underwhelming $40.5M debut. Dragon Ball Super: Broly takes #3 with $10.6M, the best anime debut in US in 19 years.


RankTitleDomestic Gross (Weekend)Worldwide Gross (Cume)Week #Percentage ChangeBudget1Glass$40,586,000$89,086,0001N/A$20M2The Upside$15,670,000$48,083,4392-23.0%$37.5M3Dragon Ball Super: Broly$10,652,565$86,927,5751N/A$8.5M4Aquaman$10,330,000$1,063,436,8485-40.5%$200M5Spider-Man: Into The Spider-Verse$7,255,000$322,856,3856-19.8%$90MNotable Box Office StoriesGlass - In the biggest twist of M Night's career he's coming in...fine. Not like the greatest but yeah sure, fine whatever. Yup it's that time again to weirdly define success as Glass, the rather bizarre in both form and content finale to the...glass analogy titles cinematic universe(?)...comes to a close opening at #1 with $40.5M. On the one hand this looks like another knock-out hit for M Night - Phase 3 (go ahead, make me define the phases) who has been crushing it with his self-financed run at Blumhouse which culminated in 2016's Split, a massive $278M on a $9M budget, making M Night insanely rich and restarting a franchise people kind of wanted to exist but also kind of moved on from like 15 years ago. Still Glass does indeed exist and it is out with a $20M budget (once again self financed by Mr. Night) so on paper this opening looks like another slam dunk, but there is some catches.Glass (cont.) - For one this film was tracking way way higher, looking at around $60M - $75M but ended up underperforming Thursday and then even worse having a massive drop-off Sunday. Let's also note this made just $400K more opening than Split and was intended to be this big finale with full comic book movie style ad pushes from Universal. Of course the biggest reason for the change in the opening was the horrendous critical reviews which brought back the old nostalgic vitriol every M Night film used to get, carrying a terrible 36% on RT. The film got a B on Cinemascore which for M Night isn't bad, just a bit down from the B+ given to Split, and up from the C given to Unbreakable. But it's not rapturous either and already that bad Sunday drop could show major WOM issues. The film did scare up almost $90M worldwide for the debut which again pretty good but worse considering it had $150M tracking not to long ago? Hard to say since all we have is budget and very little info on marketing, but it likely all evens out to at least putting Glass ito profitablity range now or very soon.Glass (cont.) - The film is undeniably a singular vision but it's a goddamn weird sell to audiences. Hey you know that fun horror movie you saw three years ago? That has a sequel. Oh great! Oh and it's also a sequel to an underperforming film from 19 years ago. Oh...okay I guess. Ultimately I wouldn't call Glass a failure. M Night paid down for his vision and he'll get a nice check from it and move on. The reviews do nothing for his career but dude has found a new niche for himself. The only thing I see being different is I don't see M Night leaving director minor leagues from this and I don't know if he necessarily wants to either. Glass may not...ugh shatter any records but it's a solid enough earning for a $20M self-financed story driven original superhero story. It's certainly interesting enough in its existence. Whether the film is any good, well you can forge your own path. Now this is called a send-off line, usually the writer tries to be way to witty or clever but it just leaves the whole thing feeling clunky. Now let me explain story structure for an hour...Dragon Ball Super: Broly - Alright guys here's the honest truth before we get into this: I don't know nothing about Dragon Ball. I watched it as a kid with friends and pretended I knew what was going on but I had no clue. I remember the Over 9000 meme because I am old and I think I played some of the fighting games. Okay so again, forgive my ignorance, I'll try my best to be respectful. So anyways some fucking dumb weeb anime bullshit about catgirls or whatever just grossed a bunch of money because culture is dead. Oh what's that, 8,000 death threats? Cool. For real though you have to get props to a series that's been going so long they are on their 20th!! movie and it's still becoming one of the biggest things in film right now as Dragon Ball Super: Broly opened on 1,000 screens to an incredible #3 with $10.6M. That's the third biggest opening for an anime film in the US and the biggest one since Pokemon: The Movie 2000 which came out in...I want to say the year 2000? And remember that was at the height of the Pokemon craze and remember, this is the 20th movie and the fourth movie to have Broly in the title. I'm not fucking kidding.Dragon Ball Super: Broly (cont.) - The film is based on the 2015 reboot series of the same name (minus the Broly) which has been unique in that it's actually advancing a long running story as well as retconning and combining and streamlining and insanely massive series into an only slightly massive series. DBS: Broly is also notably solely written by Akira Toriyama, original creator of Dragon Ball who is still shepherding the main story. The really fascinating thing about the film is not just that clearly we have reached an interesting peak of Dragon Ball fandom, with the movies going from direct to VHS/DVD relics to major blockbuster events, but also what a foreign achievement this is. Japan as to be expected has had the biggest response with $31.5M so far but outside of the US the film has also done really well in Latin America, particularly in Brazil ($3.5M) and Mexico ($6M) where the franchise has consistently been insanely popular for the last two decades. It's unclear if this kind of fandom can maintain but the good news is it seems like this is more of Fast & Furious situation than a Pokemon one. This isn't flash in the pan, this is a generation of fans growing up and now having purchasing power and wanting to support the things they love. And by god if they love screaming boys with the cutest blonde hair then god bless 'em and their wads of cash. I don't get but I'm just happy you're happy.Films Reddit Wants to FollowThis is a segment where we keep a weekly tally of currently showing films that aren't in the Top 5 that fellow redditors want updates on. If you'd like me to add a film to this chart, make a comment in this thread.TitleDomestic Gross (Weekly)Domestic Gross (Cume)Worldwide Gross (Cume)BudgetWeek #Venom$40,921$213,490,775$855,789,419$100M16A Star is Born (2018)$1,604,584$204,699,733$406,999,733$36M16Bohemian Rhapsody$4,436,178$201,982,484$798,003,776$52M12Fantastic Beasts: The Crimes of Grindelwald$381,999$158,620,988$648,820,988$200M10Holmes and Watson$810,513$30,280,666$38,560,142$42M5Notable Film ClosingsN/AAs always r/boxoffice is a great place to share links and other conversations about box office news.Also you can see the archive of all Box Office Week posts at r/moviesboxoffice (which have recently been updated).My Letterboxd: http://bit.ly/2rSmMyn via /r/movies http://bit.ly/2syPfcO
Share:

No comments:

Post a Comment

Labels

Blog Archive

Recent Posts