Just went to see Endgame and the first time I got to the cinema, they were sold out. Not a single ticket free for one person. Granted this was on a Saturday at 1pm. So I got a ticket then and there for 2:30pm. That one was fully sold out too. Not a single seat unoccupied. I reckon it'll be like that all day.I know this is a massive movie with tons of stars, marketing, hype, effects etc. and probably will be the highest grossing film of all time. But still, how much of this is down to the toxic spoiler nature of movies these days? Like a guy getting beat up outside a cinema for revealing spoilers (no spoilers lol). You go on the front page and there's memes all about it.We're so desperate to avoid them that we rapidly see movies (it's almost a marketing tool in itself) and as a consequence they have shorter theatrical runs.E.T. was in theaters for over a year. Star Wars screened for 44 weeks. Back to the Future was in theaters for 37 weeks. Beverly Hills Cop played for 30 weeks.These have to be taken with a pinch of salt because they were also before home video and the internet.But I can't imagine a film these days ever having a theatrical run close to those. Of course this has upsides. Shorter theatrical runs means a greater number of different movies throughout the year right? (maybe not if, like Endgame, the run takes up almost every screen in the cinema). But my question is this: do you feel more pressured to watch a movie as soon as possible in order to avoid spoilers? Does this mean you'll put up with more just to see it (knowingly going into a packed screen)? How's this changed people's cinema going habits over the years? via /r/movies http://bit.ly/2ZG9wMI
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